The majority of the population uses the Internet everyday. And when a customer feels they’ve been wronged, it is incredibly easy for him or her to go online and vent their frustrations. So when this happens, how do you handle it? Here are some tips as to how to react to negative brand criticism, so that you can paint a positive image of your business online.
You have finally decided your small or medium-sized business is ready to utilize Business Intelligence (BI) software. This is a big step for your company and one that must be approached with diligence. If you are not careful the cost of BI software, not to mention training, could far outweigh the actual benefits you end up receiving.
For many business owners who have dabbled in social media, they may think their efforts have been in vain and growing a large social media presence is impossible. They may go as far to believe that social media simply doesn’t work, especially when you don’t have an exciting brand like Nike or Google.
As it is only a matter of time before the first winter storms hit in many places, you might want to consider taking a look at your company’s business continuity plan. Each year heavy snowfall and other weather-related incidents interrupt services and cost businesses money.
Virtual Reality is the perpetual motion machine of tech: every time you look around, there’s some wild-eyed inventor with a weird contraption and the same claim: ‘this time, it works!’
So we’ve gotten used to pointing VR over to the corner with the deathrays and cold fusion guys.
Marketing automation software sets marketing departments free to concentrate on more valuable tasks, by taking over the more repetitive aspects of the job. It can also help by providing clear goals, checklists and processes that everyone from consultants to part-time marketing staff can follow, so marketing is less error-prone as well as more streamlined.
Productivity is increasingly moving away from the classic desktop machine. As mobile, BYOD and cloud transfigure the way we work - soon to be further disrupted by Google’s Chromebit,which can transform any screen into a computer for $100 - we need software tools that facilitate productivity in that new environment.
Gmail is a handy tool. But if you’ve never changed the setup on yours you could be leaving a lot on the table. Messing with the configuration of basic online tools is up there with people who use massive complex graphics as desktop backgrounds - a symptom of having too much free time, a sign of frivolity.
Apple hasn’t historically faced the same malware threats as Windows, mainly because it was simply used by fewer people. But now that mobile Apple products are everywhere, hackers are figuring out ways to attack the platform. Most of these are frightening only if it’s your credit card details in the hands of the Russian mafia; otherwise, business as usual.
While there are some obvious pointers that work across any channel, from the phone to a letter - relevance, value, engaging style - the social networks can’t all be approached in the same way. It’s not just that most of us have used them for personal reasons and it can come as a shock that all that experience sometimes adds up to not much when you have to use them for business.
