Over the years, marketing automation has become more accessible to small businesses. Thanks to innovative cloud solutions, large and small enterprises can reap the benefits of automating tedious marketing tasks. Here are a few advantages to automating your small business’s marketing efforts. Inbound lead assignment When you have phone calls, emails, and meetings piling up, […]
Email is one of the best things the internet has given us. We use it to sign up for websites, apply for jobs, make payments, get in touch with friends and family, and many more. However, your email is also one of the platforms hackers can exploit to steal information or launch malware attacks. Here […]
Grabbing people’s attention and converting them to prospective customers is the goal of any professional website. To do that, you need to create a terrific-looking and user-friendly site that encourages visitors to sign up for eBooks, consultations, and other services. Be sure your website follows these five rules that make it easier to convert visitors. […]
Technology underpins nearly every aspect of modern business processes. The problem is that managing technology can be complex and tedious. This is where managed IT services providers (MSPs) come in. Whether a company needs software to record customers’ data, network infrastructure management, or cloud technology, MSPs can provide these services and much more. MSPs defined […]
As annoying as spam email is, it’s usually pretty harmless. But hackers have been using a method called distributed spam distraction (DSD) where spam email is used to carry out illegal activities. Learn more about DSD and how you can safeguard your systems against it. What is DSD? DSD is a type of attack wherein […]
Gmail is a staple for businesses nowadays; all stakeholders, from investors to clients to suppliers, use Gmail to manage their email. But despite its ubiquity, many users — especially smaller enterprises — can stand to improve their Gmail experience. The following tips can make your Gmail usage faster, simpler, and better for your needs. Undo […]
With advancements in cloud computing, disaster recovery (DR) has become more efficient and affordable than ever. But many business owners still cling to some DR myths that can safely be disregarded. Here are three of those myths, and the sooner you stop believing them, the better. Myth 1: Tape backups are the best DR solution […]
The National Institute of Standards and Technology (NIST) once said that a good password consisted of three things: upper- and lowercase letter, numbers, and symbols. However, the NIST recently reversed its stance on good passwords. Here’s why and what they are now recommending. The problem The issue isn’t that the NIST advised people to create […]
Technology continues to create more solutions that enable businesses to cut costs and improve efficiency. One of those solutions is Software-as-a-Service (SaaS). Learn more about what SaaS is, and how it benefits your business. What is SaaS and what makes it appealing? SaaS is a software delivery model that allows you, the user, to access […]
Making a beautiful website is not just about aesthetics. It’s also about giving your site visitors and customers a great user experience while they browse your products and services. This is especially important now that people spend way more time browsing and shopping online than ever before. To keep your site aesthetically appealing and easy […]