When it comes to cyberattacks, most business owners get hung up on the technical and logistical details, forgetting another important aspect: motive. Why are hackers attacking people and organizations? And whom are they targeting? By answering these questions, you’ll have a better understanding of which of your business’s resources need the most protection.
Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand’s online presence . So how can you protect your company from defamatory and false reviews that show up on search results for your business? Here’s the best strategy.
Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them.
Technology changes so rapidly. With disaster recovery (DR), we see business owners clinging to ideas that no longer apply. What kind of DR myths are still widely accepted by the masses? Here are three that need to be retired immediately.
Tape backups are the best DR solution
Backup tapes are physical objects that deteriorate over time.
Routers, switches, modems, gateways, firewalls, servers, and storage devices — these are just some of the many machines you need to build a network infrastructure that enables effective internal and external communications. Even when pared down to serve fewer users, the costs of building a similar infrastructure were prohibitive for SMBs, at least until hyperconvergence came along.
The volume of malicious cyber attacks is increasing every year. Although many companies use the latest network security systems, they aren’t immune to the hackers’ favorite strategy — social engineering. Unlike malware, social engineering tricks people into volunteering sensitive data.
The battle of the web browsers has raged on for years. While the classic rivalry between Netscape Navigator and Microsoft Internet Explorer has long passed, we are now facing a broader field of competition. There are currently four web browsers competing for space in your hard drive, and we’ve drawn up this list of their advantages and disadvantages to help you choose.
Keeping up with tech trends as a small- or medium-sized business owner is tough. Virtualization is a great example of this. From the boost to network security and ability to scale your workstations and servers according to your business growth, it’s time to start learning more about it.
Facebook isn’t worth over $480 billion because people use it for just selfies and political rants. Businesses of all sizes and from all industries are using it to attract and engage customers, and yours should too. Aside from purchasing targeted advertisements, there are a host of free strategies to generate business with your SMB’s Facebook page.
Avoiding malware and online scams takes a lot of work. You have to treat every email with suspicion, manage a long list of convoluted passwords, and avoid public WiFi networks. Ideally, you follow several other cybersecurity best practices, but many users don’t believe they’re worth the time.