Traditional marketing strategies involve manually segmenting lists, sending emails, and tracking leads. However, these processes can be time-consuming, costly, and error-prone. Marketing automation fixes these issues, helping small- and medium-sized businesses (SMBs) acquire more leads and increase their revenue. Read on to find out the game-changing benefits of marketing automation solutions. 1. Automatic follow-ups Keeping […]
No one likes to think about losing data. But whether it’s due to cyberattacks, disgruntled employees, human error, equipment failure, or natural disasters, a data loss incident is always possible. The best way to avoid losing valuable customer and company information is to have a reliable backup solution. Here are some solutions for your consideration. […]
Email marketing is one of the most effective ways that businesses such as yours can communicate with clients and prospects. However, if you’re spending hours crafting emails for every customer or sending generic email blasts, then you may not efficiently and effectively achieve the results you want. You can resolve such issues by leveraging email […]
More and more businesses are using video marketing to achieve their marketing goals. In fact, the Content Marketing Institute said that video will be the top investment for marketers in 2022. If you too are interested in creating effective videos, you first need to know the different types of video content that will help you […]
Modern businesses rely on customer data to improve their services and outperform their competitors. In a report by Deloitte and Touche, companies that use customer data to make decisions increased their profits by 60%. Unfortunately, data collection is now more difficult due to stricter privacy laws resulting from the rising number of security breaches. This […]
There are several ways to ensure business continuity, and storing your company’s data in the cloud is undoubtedly one of the best. In this post, we’ll discuss the advantages of cloud storage over other backup media and why your company should invest in it. Improved uptime Many business owners think it’s enough to store copies […]
Data dashboards have become increasingly popular for businesses. These data visualization tools give you an overview of how your business is performing, and they cater to a wide variety of users, from marketing staff to project managers. Let’s take a look at how dashboards can support your business activities. Marketing insights Your organization’s marketing department […]
Business data is valuable. When utilized properly, it can enable small- and medium-sized businesses (SMBs) like yours to discover growth opportunities. One way to harness the power of data is to use business intelligence (BI) tools. Multinational companies have been using these tools for years with the assistance of experts who help make sense of […]
Businesses frequently deploy strong antivirus software and firewalls to protect themselves against cyberattacks, but relying on just those is not enough. A cutting-edge identity and access management (IAM) solution is essential for protecting your digital assets from hackers, rogue employees, and weak passwords. What is IAM? Identity and access management is a system that secures, […]
Businesses across all industries need to invest in technology to remain competitive. But because not all technologies deliver on their promised benefits, it’s vital for business leaders and/or their IT partners to make sure that their technology investments are worth keeping. Here’s how technology business reviews can help in that regard. A technology business review […]
