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Backup challenges in data virtualization

Despite having many advantages over conventional data storage, data virtualization still needs backup, an essential security measure to protect data. Here are some common challenges you need to overcome to successfully back up your virtualized data.

Data virtualization involves taking all enterprise data stored in different local computers or systems, and moving them to a virtual server for centralized management and for on-demand delivery to business users.

Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies.

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection system in place.

Represent your business properly on social media

Social media accounts for businesses are invaluable tools enterprises use to reach out to their client bases to fully understand their needs and wants. Make sure your social media manager understands the proper way to interact with people online, especially those with bad things to say about the company.

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