Which Metrics Don’t Matter - and Why!
The term “vanity metrics” has made its way into the marketing lexicon lately, and for good reason. What many use to measure “results” can quite often be misleading and because of this, it’s worth looking at some of the marketing metrics you could (and probably should!) ignore.
Ever had to access your personal computer or laptop while you were out of the office? Ever needed that one special file from your desktop computer while you were on the other side of the country from it? Using your iPad along with a remote-access app, it is possible to access your desktop or laptop computer regardless of where it is or you are.
Think your small business is safe from cyber criminals? Think again. Most small businesses across the country are remarkably vulnerable to hackers. It’s relatively simple for savvy cyber criminals to hack into your business’ Wi-Fi account, for example.
Think you can’t use your tablet computer to share screens with your co-workers? Think again. There are plenty of apps you can get today than enable you to share your reports, images, documents and videos with co-workers and friends. Using these screen-sharing apps, you won’t even miss that heavier laptop computer.
We all need a vacation. Occasionally, though, we must drag out the laptop and do a bit of work during these vacations. But hotels, resorts and vacation villas can be notorious for sluggish Internet connections, which can make it tough to get your work finished.
Using a laptop while you are on an airplane is far from ideal. But from time to time you can’t get out of it it; work has to be done. But you don’t need to suffer a back ache after your plane lands. The Lifehacker Web site provides a quick tip for easing your back strain.
Are you part of the cult of Evernote? Do you use the well-known organizing app to schedule meetings, save your favorite Web pages and track of your wedding anniversary date? Do you use the application to store images and videos for work or play? If so, you're not alone.
How To Leverage Facebook Graph Search at Your Business
The latest in a never-ending stream of Facebook rollouts is now with us, and it’s called Facebook Graph Search. This is Facebook’s newest entry in the search game, and it looks like they’ve genuinely found a new and different vein.
Anyone Know the Right Way to Use #Hashtags?
Know exactly what a #Hashtag is? If you’re not a social media maven, and especially Twitter, you might not have a clue just what a #hashtag is. No need for that being the case any more. A hashtag is a # paired with a word or phrase to perform a number of functions.
Is your business’ website turning away potential customers? Are customers logging on to your website only to abandon your online home simply because can’t find what they want? If so, you might need a website upgrade. Don't forget, the only thing worse than not having a website for your small business is operating a website that is actually turning off your visitors.
