Keeping up with all of the trends in marketing can be a full-time task, and it’s the same with email marketing. Within the last several years there have been changes made that only make an already effective technique even more so. Nevertheless like all business models, there are some best practices you’ll want to follow to get the best results possible. Let’s detail some of those for you here and now.
Ten best practices for email marketing
- Craft an attention-getting subject line - This is task one, as if you don’t make this something that compels an open, you’re finished. Use short, bold and punchy text.
- Mobile optimized emails - If you’re not mobilizing for mobile now, you’re missing out, as some 67 percent of all emails are now opened by way of a mobile device.
- Let them know who it’s from - Having a bland perfunctory “From” address can lead to your emails never getting opened. Make it recognizable.
- Utilize several calls to action - If you really want the click, sell it, and make sure you have one of these above the fold.
- Keep body of email short - Brevity is the clear winner these days, when everyone is pressed for time. Use short, clear paragraphs and text.
- Utilize videos and images - Videos and compelling imagery can often make the case your words may not. Everyone likes to view, so be sure and give them what they want.
- Benefits over features - No one wants to know the specific features of your gizmo or service; they want to know how it will make their life easier, and how fast!
- Don't send too little or too much - This is one you need to test, as all audiences are a bit different, but be assured that once a month is too little, and a dozen times a week is excessive.
- Encourage and enable social sharing - Using social sharing effectively doubles your click through rate. Any more questions?
- Deliver valuable content - The best thing you can do to get better results from your email marketing is to consistently deliver awesome content. Doing so will brand you a star in your niche, and word will get around.