One of the fastest growing segments of content marketing is a thing called visual marketing. Essentially this involves utilizing and optimizing images within content and as content, and then making the most of the enormous reach and viral nature of social media to spread this content all over the place.
The reasons behind why this works so nicely are well-documented. It’s well-known that the brain processes images 60,000 times faster than text, and that we retain 80 percent of visual content vs . 20 percent of textual. And for marketers, the rubber really hits the road once you discover that visual content drives 84 percent more views and 94 percent more clicks than text.
How to make your own visual marketing work
Employ large doses of social media - Who has heard of Instagram, Pinterest, Facebook and YouTube? These social networks are wonderful avenues for allowing you and others to share your visual content all over the place.
Make sure to add a visual element to your other content - Blog posts with images get clicked on far more than ones that don’t, and shares are correspondingly higher as well. There are lots of places to find great visuals, or you can create your own with tools like Canva and PicMonkey.
Optimize images and videos - Be sure you optimize visual content with appropriate titles and keywords. This will not just help them rank better in the search results, but allow people to locate them with a keyword search.
Create Slideshows and Infographics - Two of the most highly trafficked and search engine popular visual content sources are document sharing site like Slideshare.net and infographics. Both are shared widely and can generate an avalanche of traffic and visitors. Slideshows are drop dead easy to create, and infographics are getting that way.
Okay, let me provide you with one more bit of stunning information that will get you thinking: Did you know that the average Pinterest user clocks on average 1 hour and 17 minutes on the site compared to 36 minutes on Twitter and 12.1 minutes on Facebook? Let’s hear it for visual content!