Google Hangouts are a terrific platform for melding your online video marketing with your social media. Directly connected to your Google+ account, it has the advantage of being very easy to use, and fast. You can go online and create a Hangout, and begin broadcasting in minutes, and then afterward find it uploaded to your YouTube channel for you! Sounds like a perfect business medium to me.
Hangouts are easy to conduct, and once done they are immediately loaded to your YouTube Channel, allowing a seamless transition for you to market with it.
If you haven’t yet considered using Google Hangouts for your business, below are 3 reasons why you need to.
3 Great Reasons to Incorporate Google Hangouts into your Business
Another choice for webinars - Using webinars in your small business could be cost-prohibitive, especially if you are using a state of the art platform like GoToWebinar, which can set you back over $500 if you have a decent sized audience. Hangouts, alternatively, are free to run and most of the heavy lifting is done for you, including the recording and rendering of the video. This can make it very easy to use Hangouts for webinars on the fly, customer service tutorials and more.
Showcase your business - Hangouts are a very easy way to get the word out about your business, showcase products and services, and even conduct a product launch. Introducing your business to a new market segment, neighborhood or audience is also a terrific use of the platform. The viral aspect to using a Hangout in colaboration with your social media channels, especially Google+ is a great way to extend beyond your own reach.
Engagement and fast service - Hangouts work great for engaging with your audience, especially a small one. Being virtually face to face with your audience is invaluable, and has a great many benefits with regards to your efforts to brand yourself in your chosen market. Hangouts also make it possible to be a participant in what is becoming known as Agile marketing, that is, the ability to quickly respond to trends and market events with answers and solutions. This ability on your part will resonate wide within your market.