It’s tough enough to make sure you are fitting enough time into your day to make your social media efforts happen. It’s a tragedy if all that effort is wasted!
After wracking your brain to come up with clever and useful posts for your Facebook, Twitter, LinkedIn and Google+ account or whatever combination you happen to work with, if nobody is moved to click on the links you’ve placed in those posts it’s just not worth the work.
Instead, why not look at a couple of ways you can coax a click from your readers, and get started on making social media work the way it’s supposed to.
3 Ways to get more clicks from your social media posts
Ask for the click and share - Above all, the best way to get more clicks from your social media posts is to simply ask for them. Carefully compose your calls to action so that there’s no doubt what you want and need them to do. This goes for sharing, too. Subconsciously, if you make the suggestions they'll be a lot more likely to act upon it.
Include imagery - We are a visual bunch, loving our videos and pictures. Make sure to include compelling images and videos in your posts to get the best results possible. Oftentimes, even the promise of a video can do the trick, by having a static video image that clicks through to your video, wherever it is you want that to be.
What’s in it for me? - People need a compelling reason to click through. This is where you can make the decision very easy for them by offering a useful bribe that practically guarantees the click. The only way this doesn’t work is if your call to action is weak or nonexistent, or you don’t deliver real, relevant value. There’s nothing that will draw the ire of a reader quicker than a marketer who is attempting to deceive, so be sure the bribe matches their interests.