Facebook is a tremendous platform for business, despite what you may have been told. Although many would have it remain the world’s largest kitten and baby photo repository, it has unquestionable uses for business, and smart marketers are making very sizeable gains by using Facebook.
There are some definite do’s and don’ts with regards to using Facebook for business, and the thing you don't want to do is to have yourself or worse, your brand, viewed as a marketing parasite that’s just there to take their money. (Whether that’s true or not)
Have a look at what to do and what not to when marketing your business on Facebook!
- Be quick to respond - If you leave people waiting for days or weeks before you get back to them, you’ve already lost.
- Briefer is better - Research now indicates that posts of less than 80 characters are 66% more likely to be engaged with.
- Build your page organically - Building a popular page on Facebook is best done through having readers recommend and share you. You can help it along somewhat by running a Like campaign to a targeted group.
- Ask questions - This will engage like nothing else!
- Post great content - No one will share your content if it’s sub-par. Make sure you are sharing something you would want to read, and more importantly that your audience would also.
- Have a regular posting schedule - You’ll need to test this for yourself to see what your audience wants, but it’s safe to say that 1 time a week isn’t enough, and a few dozen is too much, unless testing proves otherwise.
- Use the Facebook ad platform - Possibly the best PPC platform available to the public at large, it’s an excellent way to expand your reach.
- Be sure to share - Let the world know about your content by sharing it across all your channels and platforms.
- Engage - Get acquainted with your audience and directly talk to them, It will pay off.
- Sell all the livelong day - Nobody wants to be constantly sold to, so don’t do it! Adopt the 80/20 rule as regards content to offers.
- Ignore questions or problems - A surefire recipe for disaster.
- Make huge posts - This isn’t the place for long-form content. Link out to it on your blog if you need to.
- Buy Page Likes - This is like buying fake sales. A page with thousands of fans but minimal to no interaction is a dead giveaway.
- Post content not related to your business - This isn’t your personal Facebook page, so don’t treat is that way. Make it about your business and you’ll be rewarded.