How to utilize infographics in your business
So why use infographics? Infographics have taken the world by storm, as we are all increasingly more inclined to process data visually than through the written word. Neuroscience explains why: according to research from 3M (maker of Post-its, among other things), 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text! So some smart person somewhere invented infographics (probably Al Gore) to help us tell our stories.