Understand Your Social Demographic

Tools for Pulling Demographic Intel from Your Social Media Followers

Do you know who’s following you? Socially, of course. Well, you ought to! Many of us have a huge number of fans and followers, and yet for the life of us can’t ascertain where they go when you send out a Tweet, update or post. Are they real, or are you just not providing them with what they are looking for from you? Any sort of marketing depends on ensuring that you’re matching message to market, and your social media is not any different. You just have to have an understanding of whom you are speaking to and what interests them.

How do you measure social media demographics?

The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren’t quite up to the task yet of measuring the critical data that makes up your social audience. Thankfully, for all of us, many new tools are sprouting up as we speak to help us gauge the likes, dislikes and trends of our followers and fans.

Three hot new tools!

Here are three we like right out of the gate.

DemographicsPro - Formerly called KnowYourFollowers, this Twitter tool is most like many of the other demographic tools you might have been experienced with. It breaks down your followers into only the information you need, as per your request. You’re able to dig up details of country, state, gender, interests, others they follow, their employment and more. All this is displayed both numerically and percentage-wise, enabling you to make the best use of the data to better target your followers. A few of the other areas you can delve into include marital status, race, income and brand preferences.

Birdsong - Birdsong is a social intelligence tool that provides on demand reports with analysis and insight as to what brands are doing on their social outlets such as Twitter, Facebook and others. This is very useful to understand how your competition is targeting their social media, and how you can too!

SoDash - SoDash is a versatile tool combining listening to social media, lead generation, customer service, brand management and competition monitoring  into one useful suite of social media intelligence.

Understanding the buzz and chatter about you and your competition is the beginning of the ability to use the information better in your marketing.