Okay, here’s a freebie for someone out there. It’s totally mystifying why some sharp home décor company hasn’t used humorists Oscar Wilde’s last words in their advertising: “Either this wallpaper goes, or I do.” Plain and simple humor sells. It puts people in a very good frame of mind, and effectively disarms them to where they forget you’re really trying to sell them something. Art Linkletter wasn’t kidding around when he opined that laughter is the best medicine, and it might be just the prescription your company has been searching for!
4 great ways to use humor in your marketing!
Take advantage of pop culture - This is a generation that has typically left the evening news favoring the likes of Jon Stewart, Steven Colbert and the other night time mavens who have crafted careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t hesitate to use your share if you can find a way to make it humorous. Having your audience smiling and in a good spirits from the very beginning can go a long way toward helping build rapport with them.
Make humorous videos - It will only take a few moments on YouTube for ample evidence to convince anyone that a funny video gets tons of eyeballs! Even the lamest concept, shown in a quirky way will get views and be shared widely. It doesn’t require a degree in cinema to get it done either. Many just shoot them using their phone, o if you wish to go whole hog, use an app like GoAnimate or Xtranormal to make quick and visually interesting animated videos.
Create a visual mashup - A good way to take advantage of both humor and the wicked hot photo-sharing world is to make a humorous meme. These are practically required on Facebook, and could be a great ice breaker and are capable of being shared all over the place though Pinterest, Instagram, Tumblr and other sites.
Use humor in your content - Don’t be bashful when it comes to getting a little edgy in your content. The payoff will likely be that people will see you as more like them, and not simply some stodgy company bent on selling them a product. The more you connect on a shared (and funny!) level, the more people will like you and share your posts.