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Your Words Can Determine How Often You Close Sales

Words matter, and nowhere is that more obvious than when it comes to the words you choose to close your sales with. Often a single word or phrase will kill the deal, and you’re left holding the bag. (Literally!)

The words we select to create our sales messages need to create a mindset that is conducive to persuading the prospect to click the buy button.

What You Can Do to Make Google Love Your Website

All of us want our web pages to rank well, and many times we think that just putting up a wealth of great content should do the trick, but we’re here to let you know that there is a little more to the recipe than just adding words and images.

Google loves to reward pages that are technically well done with high rankings, as they feel that while you may have great content, if your user experience is less than wonderful, they’ll say no thank you and look elsewhere.

What Does Your Free Content Cost You Anyway?

Everyone loves free, other than the people who have to pay for it. This is the unsaid truth that hides behind any “free” marketing method or campaign. There is normally, though not always, a real cost in terms of time and money.

So when you find yourself tempted to offer something for free, be sure and count the cost in each and every way you need to, in order to make sure your free content, bonus gift or other promotional label you chose to give is affordable.

Want to write better headlines? Use these 7 tips!

It has probably come to your attention that headlines really do matter. We rely on them in most phases of our business these days, whether they are in the form of an ad, a blog post, a video, even an infographic. Your headline could well be the most important part of your content, as it frequently determines whether anyone proceeds any further.

Need More Engagement with Your Audience? Use Google Hangouts

Google Hangouts are a terrific platform for melding your online video marketing with your social media. Directly connected to your Google+ account, it has the advantage of being very easy to use, and fast. You can go online and create a Hangout, and begin broadcasting in minutes, and then afterward find it uploaded to your YouTube channel for you! Sounds like a perfect business medium to me.

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