All of us want our web pages to rank well, and many times we think that just putting up a wealth of great content should do the trick, but we’re here to let you know that there is a little more to the recipe than just adding words and images.
Google loves to reward pages that are technically well done with high rankings, as they feel that while you may have great content, if your user experience is less than wonderful, they’ll say no thank you and look elsewhere.
So how do you satisfy the technicians at Google and get them to rank your pages better? Let’s check out 5 tips you can use to ensure that your pages are Google-friendly and provide the best user experience you can deliver.
5 Tips for optimizing the technical side of your web pages
Page speed - You may have heard the latest human attention span statistic; that we now are transfixed a mere 8 seconds, one second less than a Goldfish. Therefore it should not be a surprise that Google will not rank your site well if it loads slowly, as people will look at this as a poor user experience, or simply not go there at all!
Internal links - Google likes to see a good internal linking plan, one that provides users with useful links to relevant pages within and outside of the site. This also plays a role in passing Pagerank. In addition, don’t make the mistake of having multiple navigation menus. Use one, as well as a sitemap and a link back to your home page from each page.
Clean up your Schema - Schema.org is the agreed upon Web language for search engines to best understand what your pages are all about. Your webmaster can help you ensure that your pages are Schema compliant.
Use HTML elements - A major part of how your page will be ranked is determined by the use of certain HTML elements that indicate what your content is about. This includes the use of H1-H4 tags, meta data and image optimization, to name a few.
Proper use of keywords - Utilizing your keywords throughout your page in the places Google wants to see them such as in title tags, page URLs, post and page titles together with other tags and textual content should go a long way toward helping you rank for your chosen phrases.