You know the routine: you opt-in to someone’s list, and soon you receive a confirmation email from them, welcoming you to the list, newsletter or whatever you just signed up for. The fact that we are expecting these emails is a major reason why they are commonly opened. But how does the sender craft these emails for best results?
What elements are important to not only welcome them, but also feature what they can expect and what you have to offer them during their time with you?
Here are 7 ways you can optimize your welcome emails to set the stage for a lasting, profitable relationship.
7 Ways to craft effective welcome emails
Don’t batch: send them immediately - While it might be more server-efficient to batch your emails to send out together, its poor form to do so with a new subscriber. Show that you care a little by sending these right away.
Use a working email address - Using a no-reply email address will only do one thing for you: give you a no-response customer. People are going to want to email you. Don’t make it difficult.
Test subject lines - Email autoresponder software makes it super easy to split-test subject lines. Do this for better open rates!
Encourage social media - Exhort your readers to follow you on social media, and make it easy for them by installing links and/or buttons on your email template.
Personalize your welcome emails - If you’ve collected names, you’re going to want to personalize your welcome emails to help you get the relationship off to a warm and fuzzy start. Don’t get overly cozy, but friendly and polite is good.
Consider offering an incentive - Many companies opt to send along a coupon or other incentive as a welcome gift. Not a bad idea, and can move relationship from a subscriber to a buyer quickly.
Optimize for mobile - These days more than half of all emails are being read on a mobile device, so wouldn’t it be a good policy to use a responsive design so that your emails can be read anywhere, anytime?