How to explain the cult of Evernote?

Are you part of the cult of Evernote? Do you use the well-known organizing app to schedule meetings, save your favorite Web pages and track of your wedding anniversary date? Do you use the application to store images and videos for work or play? If so, you're not alone. As a recent story by BloombergBusinessweek shows, an increasing number of tablet and computer users are finding to Evernote. And the fans of the application are definitely not shy about their love for it.

Booming popularity

The BloombergBusinessweek story makes a convincing case that a real cult continues to grow around Evernote. This might seem unusual; considering that, Evernote is just an organizing app. It's a very effective and productive organizing app. But apps that don't involve angry birds or farms don't often attract such dedicated and vocal followings. Nevertheless Evernote has, with its fans voluntarily promoting this software and recommending it to others. Have a look at tech forums, and you'll undoubtedly find messages from users praising this app.

Why so hot?

According to the BloombergBusinessweek story, Evernote presently has more than 50 million users across the world. And the number of users remains on the rise. The story says that more than 100,000 new users sign up for Evernote each day. That's impressive. And the BloombergBusinessweek interview quotes CEO Phil Libin as saying that his goal is to soon reach 1 billion users.

The secret

And that may be the secret to Evernote's popularity. It's easy to forget meetings, appointments and deadlines when you are juggling the responsibilities of family and work. In the BloombergBusinessweek story, Libin says that he never thinks of the work/life balance because he considers work an essential part of life. And a growing number of us think much the same way. Therefore, when life becomes so busy and messy, we need something which will help us navigate it successfully. That something, more and more, is Evernote.