Is your business’ website turning away potential customers? Are customers logging on to your website only to abandon your online home simply because can’t find what they want? If so, you might need a website upgrade. Don't forget, the only thing worse than not having a website for your small business is operating a website that is actually turning off your visitors.
The essentials
Fortunately, Entrepreneur Magazine recently offered tips to small business owners struggling with their Websites. The magazine’s advice? Keep your business site simple, easy to find and straightforward to navigate. If you do this, your website can be a tool for generating business, not driving it away. The magazine’s first suggestion? Make sure your website immediately tells visitors what your business is and just what it does. You don’t want customers to have to research your site to determine exactly what services you provide.
Not hard to find
Don’t hide your business’ website behind a puzzling domain name. The simpler your website address, the more likely that potential customers will find your company’s online home. For example, if you’re running Green Bay Hardware, attempt to land the website address www.greenbayhardware.com. That’s a far better choice than the difficult to find www.upperwistools.com. Entrepreneur advises, too, that your website address end with a .com and that you avoid such distractions as dashes or numbers in your address.
Easy to navigate
Once customers reach your website, you need to ensure they can find what they're interested in. This simply means including easy-to-find links to your site's pages and an readily available site map. These navigation tools will guide your visitors to what they need. And they will keep them from fleeing your website - possibly before they order any services or goods - in frustration.
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