Anyone Know the Right Way to Use #Hashtags?
Know exactly what a #Hashtag is? If you’re not a social media maven, and especially Twitter, you might not have a clue just what a #hashtag is. No need for that being the case any more. A hashtag is a # paired with a word or phrase to perform a number of functions. Twitter users attach hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags may also be used in other social media platforms.
Make sure the keyword you are using is not in use elsewhere, or you may be in for a major surprise. This involves doing a little research (a search on Search.Twitter.com) to find out if that keyword would be a wise decision. Also, don’t use misleading #hashtags, even with seriously trending keywords. This will most certainly not work in your favor. And most importantly, proofread before you create that #hashtag, lest you become a victim of your own hashtag.
4 Ways to win with #hashtags
- Make your #hashtags short and direct - Keeping it brief and direct is the best approach to win with #hashtags. If you wish to combine more than one, fine, but don't string together a small army of them, as that will actually annoy your readers and label you an amateur.
- Make them #hashtags to not forget - Great #hashtags are much more likely to be shared widely. Give consideration to this and you just may get your wish and have it go viral.
- Use them on multiple social media channels - A #hashtag isn’t much use if it’s not shared. Although started on Twitter, #hashtags have become employed across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This assists to instill the #hashtag into the minds of their audience.
- Use keywords - If you can. It’s not necessarily possible, but attempt to work in your brand or primary keywords.
Creating and making use of memorable #hashtags can keep your brand and conversation before your social media audience, and help perpetuate your campaigns. Try it out today!