Tablets are hot, and the market for these mobile devices is a crowded one. Ethan Gach, a columnist for Forbes, recently wrote that Walmart alone sold more than 1.4 million tablets during its November Black Friday sales event. But retailers are not the only ones profiting from the tablet boom: As Gach writes, so are comic publishers.
The tablet, comic book match
The publishers of comic books understand just how popular tablets have become with consumers. They know that tablet sales are expected to surpass the combined sales of desktop computers and laptops in 2015. They also know that consumers like reading comics on tablets. It's a natural fit.
Comixology on the rise
Gach takes a close look at Comixology, an online retailer of comics. The business has flourished by offering a wide variety of comics online, that readers can access on tablets and their personal computers. According to Gach, Comixology achieved more than 200 million comic downloads earlier this year. That’s a nice accomplishment.
The advantage
Comixology operates in the digital arena. Consequently it can offer a greater variety of comics than your average comic-book shop. Brick-and-mortar retailers face limited space. Digital sellers like Comixology don't. They, then, will offer more obscure titles, benefitting the comics industry in general. And for fans? Digital comics are a great way for them to read most any title they would like.
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