From free information products such as ebooks to brochures and email campaigns, today’s marketers have a wealth of tools and tactics at their disposal. While content marketing and social media garner most of the attention in the marketing world, it’s easy to forget about tried and true techniques that are as effective today as they were twenty years ago.
Know thy enemy. When it comes to hackers, most business owners get hung up on the technical and mechanical details of a cyber attack forgetting another important aspect: motive. Why are they attacking people and organizations in the first place? And who are they targeting? By answering these questions you’ll have a better understanding of what resources need the most protection in your business.
500+ LinkedIn connections can open doors. It can lead to more business, new clients, and provide social proof to yourself or organization. However, getting to 500+ connections can seem like a daunting task, especially if you have a business to run. So how can you break through and become a LinkedIn power networker? Here are a few tips to get you to 500+.
Network every day
If you’re struggling to grow your LinkedIn network, you may not be spending enough time on the platform.
A good looking page will determine how many people trust a website. This is especially true for small business owners trying to establish their company’s identity online. But with so many similar businesses to compete with, how can you stand out from the crowd? This is why it’s even more important to stay on top of web design trends to attract more visitors.
Love it or hate it, mobile technology in the workplace is here to stay. While more and more companies are utilizing it as a way to up their productivity, there is a right and a wrong way to go about it. Here are four tips to help you successfully integrate mobile devices into your organization to create a more efficient and productive business.
When most business owners think of Virtualization, they likely don’t think of Disaster Recovery. The truth is, though, that Virtualization is a multi-faceted IT solution that can provide an effective backup in case your business is hit by a disaster.
Bring your own device (BYOD) strategy is when an employee uses their personal mobile device to work with your company from anywhere. This strategy can bring about many advantages to your business such as increased efficiency and convenience. However, this can also bring a number of security risks for your IT infrastructure and data.
Your news feed is about to get a lot more expressive, thanks to Facebook reactions. Aside from ‘Liking’ a status update, you now have five more options to express what you feel about a post. The new feature not only makes it easier for you to appropriately react to a piece of bad news but it also provides you with exciting ways to manage your business’s social media page.
Your technology needs to produce a return on investment. If it doesn’t, you’re wasting you and your staff’s time and money. But how can you ensure you gain that coveted ROI you’re after? What does it actually mean to have a positive ROI? And how can you tell if you have one? Here are a few tips for calculating the true costs of a new technology investment.
When it comes to security, topics like the cloud and networks get wide coverage on Internet blogs and forums. However, other types of technology fly completely under the radar. Virtualization just so happens to fall into this category. And just because people aren’t talking about it doesn’t mean virtualized machines and infrastructure should be left unsecured.
