Your business phone is quiet. Customers aren’t sending you e-mail messages. Worst of all, no one’s spending money at your shop. Your often worry that you will soon be out of business. There might be a number of reasons for your small business’ struggles. But have you thought about the role your business’ website could be playing? A bad business website is often even worse than no website at all. It might even be costing you business.
The essentials
Fortunately help is on the way. Entrepreneur Magazine recently ran a feature providing business owners with the fundamentals that every company website should contain. Following this advice can turn your business website from a negative to a positive. And the first tip? Your website should make clear right on its front page what your business is, what it sells or delivers and who it serves. This will convince visitors that they’ve found the proper site.
Not hard to find
A good business website should be easy to find, too. What this means is choosing a domain name that’s memorable and intuitive. To illustrate, if your company name is Steve’s Landscaping, your website address should be something like steveslandscaping.com. You may like the domain name GreenerGrass.com. But the odds are that customers can’t find your company website if they don’t already know your online address. The magazine also suggests utilizing the .com extension – which is the one that everybody is acquainted with – and to avoid including dashes or numbers in your Web address.
Easy to navigate
Once customers reach your website, you want to ensure they can find what they are searching for. This means including easy-to-find links to your site’s pages and an easy to get to site map. These navigation tools will guide your customers to what they need. And they’ll prevent them from fleeing your website – possibly before they order any services or goods – in disappointment.
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