Everyone loves free, other than the people who have to pay for it. This is the unsaid truth that hides behind any “free” marketing method or campaign. There is normally, though not always, a real cost in terms of time and money.
So when you find yourself tempted to offer something for free, be sure and count the cost in each and every way you need to, in order to make sure your free content, bonus gift or other promotional label you chose to give is affordable.
LinkedIn has become a social media giant among professional and business people. The days of it being simply a place to dump your resume are long over, as LinkedIn now drives four times as many visitors to your home page as Facebook and Twitter combined.
It has probably come to your attention that headlines really do matter. We rely on them in most phases of our business these days, whether they are in the form of an ad, a blog post, a video, even an infographic. Your headline could well be the most important part of your content, as it frequently determines whether anyone proceeds any further.
Facebook is a tremendous platform for business, despite what you may have been told. Although many would have it remain the world’s largest kitten and baby photo repository, it has unquestionable uses for business, and smart marketers are making very sizeable gains by using Facebook.
Google Hangouts are a terrific platform for melding your online video marketing with your social media. Directly connected to your Google+ account, it has the advantage of being very easy to use, and fast. You can go online and create a Hangout, and begin broadcasting in minutes, and then afterward find it uploaded to your YouTube channel for you! Sounds like a perfect business medium to me.
It had to happen, and it has. The most recent Google update, named Pigeon, is focused on local search results, and it has had some rather wide reaching effects.
The stated intention of this update is to more closely tie local results with what the standard web ranking signals now are.
It’s tough enough to make sure you are fitting enough time into your day to make your social media efforts happen. It’s a tragedy if all that effort is wasted!
After wracking your brain to come up with clever and useful posts for your Facebook, Twitter, LinkedIn and Google+ account or whatever combination you happen to work with, if nobody is moved to click on the links you’ve placed in those posts it’s just not worth the work.
Keeping up with all of the trends in marketing can be a full-time task, and it’s the same with email marketing. Within the last several years there have been changes made that only make an already effective technique even more so. Nevertheless like all business models, there are some best practices you’ll want to follow to get the best results possible.
One of the fastest growing segments of content marketing is a thing called visual marketing. Essentially this involves utilizing and optimizing images within content and as content, and then making the most of the enormous reach and viral nature of social media to spread this content all over the place.
Choosing a social media tool set to handle the massive tasks before you is almost as bad as the problem it’s trying to fix. How to determine which of these tools are really necessary, and what they can do for you can be difficult.
Clearly there is a need though, as managing social media for your business is not for the faint of heart.
