PowerPoint presentations are the vacation slide shows of the business world: we’ve all sat through boring ones that seemed to last forever.
Fortunately, there are several tips that you can follow to avoid creating a PowerPoint presentation that bores your co-workers. This is important: You create PowerPoint presentations to spread your message, promote products and achieve results.
You can’t do this if no one’s paying attention to them.
Don’t Forget the Creativity
As the writers at Microsoft’s Business Hub say, PowerPoint doesn’t give you permission to get lazy. You still have to be creative if you want to develop a winning presentation that grabs the attention of your audience.
This means that you can’t let PowerPoint’s ease of use trick you into thinking that you don’t have to come up with compelling content. Just because you can create an endless series of text-filled slides doesn’t mean that you should.
So don’t. Come to your sales pitch or company meeting armed with interesting and useful information. Don’t just slap some sales numbers on a series of slides. Instead, explain what these numbers mean.
Come with Solutions
You’ll also want to come armed with ways in which your company’s employees can improve these sales numbers.
Another fault of many PowerPoint presentations: they provide information. But they don’t provide useful strategies for how employees can use that information to better the company’s performance.
If your PowerPoint presentation shows that sales are down, make sure you follow up with your own suggestions on why sales have fallen and what the company can do to boost them. If sales are up? Provide information on how your company can maintain its momentum.
Don’t Get Too Fancy
As TrainSignal Training says, it is possible to get too creative with PowerPoint. Many managers clutter their slides with unnecessary photos and graphics. Others stuff charts that are too small to read on their slides. Still others add moving images that do little other than distract.
Don’t fall into this trap. The best way to convey a business message is to do it as directly and simply as possible.
And don’t simply fill your PowerPoint slides with the same words that you’re going to read aloud to your audience. You’re not in the first grade. Your audience doesn’t want to read along while you repeat every word that’s on your PowerPoint slides.
PowerPoint remains a powerful business tool. But it’s one that is easy to misuse. Don’t make the mistake of creating a PowerPoint presentation that turns off your audience.