Microsoft and Apple have long been rivals. Now Microsoft is chasing consumers who have already purchased iPhones, offering them a $200 trade-in if they bring in gently used iPhone 4S or iPhone 5 phones to a Microsoft store, as outlined by a recent story by CJ Arlotta for MSPmentor.
According to Arlotta, people who bring one of these gently used phones to a Microsoft store will receive a $200 gift card. They can then use this card towards any item at the store.
A similar move
This may appear like clever marketing by Microsoft. But it’s not really a new trick. The company previously offered consumers the identical $200 gift-card offer for turning their gently used iPads into a Microsoft store.
The fine print
The deal does come with some restrictions. Arlotta writes that it’s not unlimited. The offer expires Nov. 3. Secondly, the phones turned in can’t be password-protected. Finally, Microsoft prefers - but doesn’t require - that the devices come with their power cords.