Can a cult grow around an organization app? In the case of Evernote, the five-year-old note-taking and organization application that’s growing with an amazing speed, the answer is an absolute “yes.” Evernote has captivated an expanding base of devoted fans, fans willing to spread the word about this application for free, fans that would never consider using any other note-taking software, according to a fascinating feature recently run by BloombergBusinessweek.
Devotion
How popular is Evernote? Evernote reports that it boasts 50 million users around the globe. The company also states that it is adding 100,000 users each day, an extremely remarkable figure. And this is only the start. The BloombergBusinessweek story quotes Evernote chief executive officer Phil Libin as saying that he’d like to reach 1 billion users.
Why the praise?
According to the BloombergBusinessweek story, Evernote presently has more than 50 million users worldwide. Plus the number of users remains on the rise. The story says that more than 100,000 new users join Evernote every day. That’s impressive. And the BloombergBusinessweek interview quotes CEO Phil Libin as saying that his goal is to reach 1 billion users.
The secret
In the story, Libin says that he doesn’t understand the concept of work/life balance. For home, work is part of life, and something that he enjoys doing. It’s why he admits to checking e-mail messages late into the evening. Evernote takes advantage of this changing view of the world, one shared by not just Libin. An increasing number of people work on the fly, scheduling meetings and interviews around the clock. An organizing tool like Evernote is the perfect fit for this lifestyle. And that just might explain why the app has become so popular so quickly.
Leave a comment!
You must be logged in to post a comment.