Live chat is a great way to make it easy for your customers to contact you. If you like the concept of them having the capacity to go to your website and ask a live agent a question, you may want to look into live-chat.
Anyone home?
As a recent post by Ivana Taylor for the American Express OPEN Forum states, live chat helps make your business more accessible to your customers. And that’s a key for small-business owners who would like their enterprises to thrive today. Live chat has a way of persuading customers that your business is staffed by real people. As the OPEN Forum post says, visualize a customer walking into a department store and not seeing anyone walking the aisles or manning the cash registers. That’s the way it can often seem to visitors to your website. They can’t help but ponder whether anyone’s really there behind the site. Giving these visitors the choice to communicate with your business through live chat can get rid of this uneasy feeling.
Live chat apps
There are many live chat apps out there. Some are costly, but there are quite a few out there that are suitable for the small business owner. A very simple one is called Olark’s live chat tool. This is simple to operate, and, as there are no extra features, easy to maintain. However, if you are looking for something a little more robust, one of these three may be what you are looking for. LiveChat.com, SnapEngage, and LivePerson are all inexpensive and have the added feature of allowing the business owner to live chat via mobile device. This is very convenient if you are always on the run.
The trend
The reason this trend seems to be growing is that is can give a company an edge over a competitor. Additionally, it can instill confidence in the consumer and help build a long lasting relationship.
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