Do you spend hours obsessing about the inner workings of DNS-layer security, intrusion prevention systems, and data encryption? If you’re not a managed IT services provider (MSP), you probably don’t. Instead, you’re probably looking for a business partner to manage those nitty-gritty details for you.

There has been a movement among technology providers to promise “proactive” cyber security consulting. Small- and medium-sized businesses love the idea of preventing cyber-attacks and data breaches before they happen, and service providers would much rather brainstorm safeguards than troubleshoot time-sensitive downtime events.