Better Understand Survey

Name

First Last

Company

Address (where to send card)

What is the first question you ask yourself when looking to buy IT services?

What are the top 3 most important factors you look for in a provider of IT services? Why are these factors important to you?

Which of these regulatory/government actions are impacting how you do business, or will be impacting how you do business?

What trends are going on in your industry?

What applications, data or systems are critical for you to deliver services/products to your customers?

What beliefs or biases do you have about IT companies?

What are the 2-3 biggest frustrations you have pertaining to your job/company overall?

What are the 2-3 biggest frustrations or problems you have that IT services can directly solve or at least impact?

What are the key frustrations, problems and disappointments you have with other vendors also providing IT services?

What are you angry about or who are you angry at (can be government regulations, trends, other competitors, your clients, etc.)?

Regarding technology, what are you most afraid of?

What are the top 2-3 events you attend?

What are the top 2-3 websites you visit or read? Or publications you subscribe to?

Who are the key influential people you respect and follow?

Who are the top 2-3 vendors selling services to you (not necessarily IT)?

What social media sites do you frequent, if any?

What KPIs (Key Performance Indicators) do you pay attention to most?