b'The Tech Cumulus DECEMBER 2025BRAND-BUILDING ADVICE FROM KISS CO-FOUNDER GENE SIMMONSGene Simmons, legendary KISS co-founder andshould, have passions. Whatever that passion is,the willingness to work longer and harder than the mastermind behind the bands merchandisingthere is a market for it. everyone else.success, shares seven trade secrets that helped him create the iconic KISS brand and buildhiswealth. 6. Protect Your Assets You have a fiduciary duty to educate yourselfSimmons recommends trademarking yourto be in the right place with the right thing at the 1. Embrace Money Unapologetically business and products. The first thing in buildingright time, he said. Its all up to you to make life Every step you take is either going to make youa business is a nice, clear fence, he said. Goodworthwhile and make a lot more money, because money or cost you money, he said. I prefer tofences make good neighbors. you can, and you will.make money. You have an inferred fiduciary dutyto yourself. 7. Approach Life With Fresh EyesPointing out that innovation often comes fromSHINY NEW GADGET OF THE MONTH2. Work Harder Than Everyone Else unqualified outsiders, he encouraged the audience Some of the least intelligent people Ive met areto approach everything like its brand-new. also some of the wealthiest individuals, SimmonsAll businesses were invented in garages, heTech Gadget: LG Smart revealed. The only difference between them andemphasized. All businesses were created by peopleInstaView Microwaveyou is they work longer and harder. If you dowith vision. Its always about people with passion, nothing on [the] weekendsthats 104 days outthe fire in their belly and vision who refuse to quit of the year where youre doing nothing exceptno matter how many times [they] fail.spending money.Keys To Success3. Choose Your Circle Wisely For Simmons, the path to success is paved with Get rid of all your loser friends, Simmons said.deliberate actions and unwavering commitment. Anybody who wants to go drinking, hangingHe stressed that self-education and professional outget rid of them. They are vampires. Theydevelopment form the foundation, particularly inBlending innovation with entertainment, the will suck you dry of any energy that you shouldunderstanding financial literacy and the languageLG Smart InstaView Microwave transforms be fully devoting to yourself. Surround yourselfof money. As demonstrated by KISSs evolution,everyday cooking into a connected with better-looking people, richer people, smartermarketing prowess and differentiation areexperience. Featuring a 27-inch touchscreen, people. Yes, its all surface stuff, butitworks. crucial elements. Simmons advocates for brandbuilt-in speakers and Wi-Fi connectivity, maximization, income diversification, strategicit brings media streaming and smart 4. Master Communication And Branding tax management, and protecting your intellectualfunctionality right to your kitchen counter.Clear communication, speaking with authorityproperty through trademarks and legal structures. and maximizing your brand are important. IfHe also emphasized the value of strategicWhether youre following a recipe, watching youve got a brand that works, there are almostpartnerships, telling the audience to liaise withyour favorite show or syncing with other no limitations, he said. In fact, KISS has doneeverybody and grab contact information fromsmart appliances, this microwave redefines everything from KISS condoms to KISS caskets.interesting potential collaborators. what a kitchen essential can be. Sleek, modern Well get you coming, and well get you going. and multifunctionalits a tech upgrade your Most importantly, Simmons insisted that successkitchen didnt know it needed.5. Diversify Income Streams isnt about natural talent or inherited privilege. Always have something else that makes youIts about relentless drive, continuous learning, money, Simmons advised. You can, and youstrategic thinking, unapologetic ambition and Technology That Works!844-KLOUD9IT (556-8394)3'