b'PRST STD US POSTAGE PAID BOISE, ID PERMIT 411Kloud9 IT HQ 9999 Granger Rd Cleveland, OH 44125Inside This IssueWhy 60% Of Data Backups Fail Businesses When They Need ThemMost | 112 Little-Known Facts Every Business Get your FREE Cyber Security TipOwner Must Know About Data Backup of the Week | 2And Disaster Recovery | 2Astronaut Buzz Aldrins Lessons To Achieve Impossible Dreams | 3DEEPFAKES ARE COMING TO THE WORKPLACEDeepfakes result from people using AI and machine-learningOne of the most common deepfake technology to make it seem like someone is saying something theyattacks is when AI impersonates an never actually said. Like every other tech on the market, it can beexecutives voice to steal credentials used with good and bad intentions. For example, David Beckhamor request money transfers from appeared in a malaria awareness campaign, and AI enabled himemployees. Other attacks include to appear to speak nine different languages. On the other hand,deepfake videos or audio of a CEO pornographic deepfakes of Taylor Swift went viral on X (to the horror ofor employee used to disseminate false Swifties worldwide), and audio deepfakes of Biden encouraging Newinformation online that could negatively affect Hampshire voters not to cast ballots caused concern among experts. a brand. More than 40% of businesses have already experienced a deepfake attack, according to authentication experts at ID R&D.However, deepfakes arent happening only to high-profile politicians and celebritiesthey are quickly making their way into the workplace.What To Do About ItIn April 2023, forensics research company Regula reported that one-third of businesses worldwide had already been attacked by deepfakeThere are a few simple things you can do to prevent deepfakes from audio (37%) and video (29%) fraud. Regula also noted that thehaving damaging consequences on your business.average cost of identity fraud, including deepfakes, costs global SMBs1.Review policies around technology andcommunication.$200,000 on average.How Deepfakes Are Impacting The Workplace Ensure you have transparent communication practices and that your team knows how communications are used internally. Would While deepfake technology is used to commit a variety of crimes, therea company executive ever call an employee to place an official are two ways deepfakes currently cause harm to businesses like yours: request for money or information? If not, employees should be suspicious. Also, encourage employees to verify any e-mail or 1.Impersonation/Identity Fraud Schemes phone request they arent sure about.2.Harm To Company Reputation Continued on Page 3 . Technology That Works!216-393-24844'