b'The Tech Cumulus August 2025JESSE COLEOn How To Create Raving FansJesse Cole built the iconic Savannah Bananas brand from nothing by doingtheir CEO says the key is to listen carefully, respond creatively. By creating things differently. The key to his success was his fans first mindset, whichtailored experiences for individuals, you show your entire fan base that you centers on creating an incredible experience for each individual fan. care deeply for the people who support you.[Fans] arent buying because of the product, Cole explained. TheyreEmpower Actionbuying it because of how we make them feel. Thats the differentiator. Stop standing still, start standing up, said Cole. None of [the Here are his takeaways for businesses who want to create ravingrest of it] matters if we dont empower first ourselves, and then fans, too. our team. To this end, he advised businesses to not underestimate the power of a thank youto your team, your mentors and your clientsEliminate Friction when it comes to building raving fans.Put yourself in the customers shoes and eliminate the friction they experience. Just like Walt Disney used to walk around Disneyland every day to find things to improve, businesses should go throughSHINY NEW GADGET OF THE MONTHthe sales and onboarding process to look for friction pointsand reduce them whenever possible. Withings Omnia Smart MirrorEntertain AlwaysThe heart of entertainment is to provide enjoyment, according toThe Withings Omnia Smart Mirror is a Cole. How do you map the journey for your customers, every stepconcept health device that centralizes of the way, to provide enjoyment and make their lives better? hewellness tracking at home. It performs said. Think about the little details; there are many stages of the experiencedaily 360 health scans, measuring heart of working with you, from first impressions to onboarding. Try to makemetrics (ECG, AFib, vascular age), body every stage remarkable. Those interactions set the tone when someone startscomposition, sleep quality, activity, and working with you. nutrition. Integrated with the Withings ecosystem, it delivers personalized Experiment Constantly insights via an AI voice assistant and And dont just experimenttry the exact opposite of whats normal.allows users to share data with clinicians Not every experiment will work, but the ones that do have thethrough the Withings+ app. Features like opportunity to become groundbreaking successes. And people only24-hour cardiologist reviews are included remember the successes, not all the failures along the way. via Cardio Check-Up. Though not yet available for purchase, select features will Engage Deeply launch in the Withings app later this year. Do for one, what you wish you could do for many, Cole said. TheOmnia was unveiled at CES 2025.Magic Castle Hotel in Hollywood is a master of this tactic as well; Technology That Works!844-KLOUD9IT (556-8394)3'