b'The Tech Cumulus September 2024GADGET OF THE MONTHDonald Miller Explains How Pocket Projector To Talk About Your Business Take movie night to your backyard, park,So Customers Will Listen campsite or wherever adventure takes you. The ELEPHAS 2024 Mini Projector offers impressive features in a compact, smartphone-sized device at an affordable price. The projector has 1080p HD resolution for clearIts really, really hard to grab peoples attention today. and detailed images, uses a heat dissipationCustomers are busy and inundated with choices, system to reduce fan noise and has a built-inmaking it hard for businesses to stand out. Donald hi-fi speaker that offers excellent sound qualityMiller empathizes. He knew people loved his book without external speakers. It also includes USB,Building A StoryBrandafter all, he sold millions HDMI and AV ports and is compatible withof copies. But when Miller decided to tour and laptops, PCs, TV boxes and smartphones. Youfill 700 theater seats for a speaking engagement, can even connect it directly to your Amazonhalf remained empty. I learned that Im good at Fire Stick or Roku Streaming Stick. With a carrywriting the 300 pages but not very good at writing bag and mini tripod, thethe sentence that makes you want to read the 300 ELEPHAS Mini Projectorpages. Its two different skill sets, Miller explained to is high-quality, portablebusiness leaders at a recent industry conference. together anymore? And when they do, they dont eat viewing so you canhealthy? Im an at-home chef.take family movieDo you know how to communicate the value of nightanywhere. your products or services so customers buy againWho does more business? Person B, because and again? Most of us dont. Thats because wethey told a story about how they solved a problem. prioritize creativity and cleverness over clarity.Humans love stories; its why we binge-watch Miller argues that no dollar spent on branding, colorgood television. Good stories have the same core Dont Forget To Changepalettes, logos or website redesigns will help if youstructure, and Miller explains how you can use it arent clear about your message. Why? Becauseto tell the story of why your business is the one New-Hire Passwords human brains are hardwired for two things: customers should choose.To keep things simple, employers often1.Identify your heros (customers) problem create easy, temporary passwords for new1. Survive And Thrive and talk about it a lot. When someone asks, hires to log in to accounts or devices duringWhat do you do? dont tell them. Start by their first few days. However, a Specops2. Conserve Calories describing the problem. Spend 75% of your analysis of millions of passwords found thattime talking about your customers problem 120,000 used common words related to newbecause that triggers the purchase.employees, meaning the new-hire passwordsWe dont have time or energy to process were never changed. Hackers knowunnecessary information; we only buy what helps2.Introduce them to the guide (you). The key this and use these simpleus get ahead. If you confuse people about how youto being a guide is to listen: Im sorry youre password structures incan help them survive, youll lose, Miller says. going through that. It sounds very stressful. dictionary and bruteTell A StoryThen, be competent: I feel your pain, and I force attacks. Theknow how to get you out of this hole.most commonlyThe first thing we have to understand is that compromisedpeople buy products only after reading words3.Give them a plan. This is an active call to passwords onor hearing words that make them want toaction, like Buy now or Schedule a call. new accounts arebother to buy those products, Miller explains. You must challenge the hero to take the user, temp, welcome,action that leads to success.change, guest, starter,Lets say you meet two people at a cocktail logon and onboard.party who do the same thing for a living. YouRemember, the story youre telling is not about Look familiar? Prevent thisask person A, What do you do? They say, Im anyou. Its about your customer, the hero. Once you mistake by forcing change at log-inat-home chef. So, you ask questions about wherehave your message, distill it into short, simple and (if possible), using a service like First Daythey went to school, their favorite recipes, etc. Then,repeatable sound bites. It works every single time, Password or an authenticator app or making ayou meet person B and ask the same thing. TheyMiller says, because the human brain cannot new-hire password REALLY hard. respond, You know how most families dont eatignore a story.Technology That Works!216-393-24843'