b'The Tech Cumulus March 2024. continued from CoverTECHNOLOGYS ROLE INversed in data security, drawing from clearthey had a positive experience with. Additionally, IMPROVING CUSTOMER TRUST internal processes around data management.companies with positive interactions reduced Slacks Privacy Policy page is an excellentcustomer service costs by as much as 33%.Our dependence on technology is undeniable,example of data transparency. Its written for yet this very reliance makes us vulnerable.the consumer (not in legalese), and it clearlyTechnology enables businesses to offer Computer pioneer Willis Ware once said, Theexplains what data is collected and why, andpersonalized, seamless experiences that only computer thats completely secure is ahow users can change their preferences. resonate with customers. Consider how computer no one can use. e-commerce platforms use encrypted Take Cyber Security Seriouslypayment transactions and tailored shopping This statement hits a nerve, especially forCustomers want to know if you have a goodrecommendations to provide secure and businesses navigating the complexities ofreputation for protecting their data andhelpful interactions. Or CRM systems that act digital security. The challenge, then, is toinformation. According to a 2022 McKinseylike an assistant who never forgets a face or harness technology in a way that boosts, rathersurvey, 53% of consumers will only engage witha conversation, so you can manage customer than undermines, customer trust. a company after checking for a good securityinteractions with greater personalization.track record. Even one breach could mean losing Be Transparent About Data Usagea significant amount of your customer base. Above all, though, its the quality of every Ever been shopping for a new shirt only to haveinteraction you have with customers that an online ad pop up later for the same shirt? ItsTo build trust with your customers, make surebuilds trust. Whether over the phone, by not a coincidenceits data. Although customersyour companys cyber security strategy includes: e-mail or across a store counter, remember expect you to collect data, they want a say inthat your customer wants to trust you. You just it. According to a report by Qonsent, 94% ofMulti-factor authentication havetodeliver.consumers feel that having control over the dataProactive security software that stops they share with companies is important. attacks before they happen EMBRACE TRUST AND Regular security awareness training forEARNLOYALTYMake sure you have a clear privacy policy thatallemployeestells customers: Frequent backups (local and remote, ideally) Nearly half (46%) of consumers say theyll A disaster recovery plan to help youconsider another brand if data practices are What data you collect respond quickly and with authority,unclear, according to the McKinsey survey. On How you use it decreasing the risk of losing yourthe flip side, organizations prioritizing digital Who you share it with customers after an incident trust are more likely to experience a 10% How they can adjust what data theyannual boost to their top and bottom lines. sharewith you Leverage Technology To Improve YourListen to your customers. Prioritize a trust-Customers Experience based approach to your business and digitalAdditionally, dont collect more data thanAccording to a 2018 report by Deloitte,security, and youre not just winning trust now, you need, and ensure your team is well- customers spent 140% more with companiesyoure setting up for years of loyal customers.I DIDNT KNOWUnfortunately, That Excuse Doesnt Replenish Your Bank Account, Cartoon Of Resolve A Data Breach Or Erase Any Fines And Lawsuits. The MonthIts coming . That day a hacker steals critical data, rendering your office useless . That day whenyour bank account or credit card is compromised . Or that day whenyour customers private lives are uprooted .Cybercriminals and hackers are constantly inventing NEW ways to infiltrate your company, steal your assets and disrupt your life. The ONLY way to STOP THEM is this:You Must Constantly Educate Yourself On How To Protect Whats Yours!Now, for a limited time, we have the perfect way to help reduce your risk and keep you safe! Simply sign up to receive our FREE Cyber Security Tip of the Week. Well send these byte-sized quick-read tips to your e-mail inbox. Every tip is packed with a unique and up-to-date real-world solution that keeps you one step ahead of the bad guys. And because so few people know about these security secrets, every week youll learn something new!Get your FREE Cyber Security Tip of the Weekat www.Kloud9IT.com/weeklysecuritytipTechnology That Works!216-393-24842'