b'The Tech Cumulus December 2023. continued from Coverpurchases and online interactions (includingproduct views, search queries, etc. The third-party data)PLUS every product reviewquestion is: How much data on consumers is and insight available online, handy in seconds.too much, and where is it stored?Thanks to this nearly endless supply of data, generative AI seeks to help consumers shopPotential For Misuse: With the ability to in multiple ways, including: generate realistic content, there is potential for misrepresentation or misuse, such as creating Creating A (Creepily) Personalized Shoppingfake product reviews.Experience: Generative AI can curatee-commerce platforms, and always secure personalized shopping lists or recommendImplications For Business Owners:your accounts with multifactor authentication.products based on an individuals preferencesOpportunities And Responsibilitiesby analyzing past behaviors and predictingThere are several benefits for business ownersEnjoy the benefits of AI recommendations, but future interests. who opt for AI to improve their customersdiversify your sources of information and your experience. Personalized recommendationsshopping platforms. For example, youll want Providing Chatbots And Customer Support:lead to longer site visits and potentially higherto verify AI-powered recommendations on Generative AI-driven chatbots can assistconversion rates. Automation via AI canother product review websites like Wirecutter customers with queries, recommend productsstreamline operations, particularly in customeror Consumer Reports.or help troubleshoot problems, often in a moresupport and product visualization. AI Chatbot Or No, Demand Excellent sophisticated and human-like manner thanCustomer Servicetraditional chatbots. However, you also have a responsibility to your customers privacy. Businesses mustEven though a growing number of people Improving Fraud Detection: AI can recognizeensure theyre transparent about the dataare happy to interact with and benefit from and learn scammer behaviors using itsthey collect and how they use it. This includesgenerative AI, most people still expect predictive and deep learning capabilities. Thisproviding clear opt-in and opt-out options forexcellent customer service from a human, helps payment platforms pinpoint problemconsumers. Additionally, with the increasedaccording to Salesforce. As online platforms purchases without impacting legitimate ones. collection of consumer data, businesses haveharness data to tailor experiences and predict a heightened responsibility to protect that databehaviors, consumers should remember Cons And Privacy Concernsfrom breaches and unauthorized access. they have the power to drive the standards. AI is only as good as its data. Its not perfect,By voicing expectations and preferences, and there are some ethical and privacyBe A Smart AI Shoppershoppers ensure businesses prioritize genuine concerns to be aware of, like: Its crucial that you understand the terms ofhuman interaction and responsiveness service and privacy policies of online platforms.alongside their digital innovations. After all, Data Collection: For generative AI to offer aKnow what data youre sharing and witheven in a world dominated by algorithms, personalized experience, it requires data whom. Periodically check and manage thegenuine customer service remains at the heart lots of it. This could include shopping habits,data permissions youve granted to differentof a truly exceptional shopping experience!I DIDNT KNOWUnfortunately, That Excuse Doesnt Replenish Your Bank Account, Cartoon Of Resolve A Data Breach Or Erase Any Fines And Lawsuits. The MonthIts coming . That day a hacker steals critical data, rendering your office useless . That day whenyour bank account or credit card is compromised . Or that day whenyour customers private lives are uprooted .Cybercriminals and hackers are constantly inventing NEW ways to infiltrate your company, steal your assets and disrupt your life. The ONLY way to STOP THEM is this:You Must Constantly Educate Yourself On How To Protect Whats Yours!Now, for a limited time, we have the perfect way to help reduce your risk and keep you safe! Simply sign up to receive our FREE Cyber Security Tip of the Week. Well send these byte-sized quick-read tips to your e-mail inbox. Every tip is packed with a unique and up-to-date real-world solution that keeps you one step ahead of the bad guys. And because so few people know about these security secrets, every week youll learn something new!Get your FREE Cyber Security Tip of the Week Alexa picked it out.at www.Kloud9IT.com/weeklysecuritytipTechnology That Works!216-393-24842'