b'216-393-2484Stories That Stick: How Storytelling Can Captivate Customers,AI WANTS TO Influence Audiences And Transform Your BusinessPeople want a purpose. If you dont giveHELP US SHOPthem one, theyll make up their own. Tell your stories first, otherwise, someone might tell them for you, and you might not like their version.ARE WE OKAY Kindra Hall WITH THAT?Whether at the dinner table, around the fireplace or while watching our favorite Netflix series, we all love a good story. In her book, Stories That Stick, Kindra Hall breaks down four types of storytelling and how businesses can use them to communicate better and drive more engagement. Although the book is written primarily for business owners and entrepreneurs, its easily applicable to HR and marketing leaders who want to get started on a path to more effective messaging.December 2023 Youve probably noticed the little elf helpingSAP Emarsys report that barely more than half you around retail stores this year. No, its notof consumers feel it positively impacts their the teenager at the mall in red-and-whiteonline shopping experience. What is generative stockings and a felt green hat. Its AI. AI, and what does it mean for our holiday shoppingand our privacy?This monthlyLog in to Amazon, and youll see suggested publicationproducts like winter decorations, novels or toyWhat Is Generative AI? provided courtesyrecommendations for kids. Add that remote- Generative AI takes data (provided by humans) of Trent Milliron,controlled car into your cart for your nephew, andto create something new, like music, text, images CEO of Kloud9 IT. youll get recommendations for batteries and giftor even personal shopping recommendations. wrapping, too. This is no accidentgenerative AIBeyond simply following commands, generative uses your past purchases and recent searchesAI can study existing data on the Internet to to curate this personalized display. At the endthink up entirelynewcontent.of your shopping affair, you can share your experience, which is data fodder for AI to learnHow AI Is Used To Shop "Do It Right Theand improve your next shopping venture. Imagine hiring a personal shopper who also happens to have your entire Internet shopping First Time" One in six shoppers use generative AI tohistorysearches, views, shopping carts, inspire shopping decisions, according to a 2023 Salesforce survey. However, data byContinued on Page 2 .Technology That Works!216-393-24841'