b'The Tech Cumulus June 2023SHINY NEW GADGET OF THE MONTHThe Ring Battery Doorbell Plus Become Better Video doorbells are all the rage right now.At Hiring They offer an extra layer of security while providing users with a constant video stream of their front door. The Ring Battery DoorbellAndCoachingPlus is an affordable option that competes with every other doorbell camera on the market. This video doorbell has 1080p HD video with enhancedBY AVOIDING THESE 3 MISTAKESHDR and color night vision, so you can get clear and detailed footage of the area around your door. ThanksLeaders make common mistakes with jobwith at least five customers weekly. That to the cameras wide fielddescriptions when hiring and reviewingis a perfect expectation of an input or an of view, you can even spotperformance. The consequence is anaction, but it is insufficient if all expectations packages on your doorstep.increased probability of hiring mistakes orare just actions, with no eye for the expected It provides you with customizable motionproviding someone with useless performanceresults. The risk is that people go through the detection so youll know whenever anyonefeedback. Leaders often fall into this trap tomotions of doing prescribed actions without approaches your door. It even comes withavoid accountability or because they fear afeeling the urge to deliver a specific outcome. a rechargeable battery pack! If youve beenperformance expectation is flawed. And your organization succeeds or fails based waiting for the perfect video doorbell, thison results in critical areas, not actions.might be just what youre looking for. Most of these errors are entirely preventable. Here are three mistakes every leader shouldSolely Focusing On Results, watch out for. NotActionsOther leaders make the mistake of wording Time For A Rebrand? Describing A Job In Vague Termstheir expectations in terms of big-picture Have you ever considered rebranding yourSupporting the marketing team in promotingresults without regard to the actions that are company? Maybe youve grown tired of theour products is too vague. What doeslikely to achieve them. Grow revenue at least company logo or feel the current messagingthat mean? What level of performance is15% per year is a very specific what. But to doesnt match your practices. Maybeconsidered poor, good or great? Watch out formake that expectation more achievable, you you feel that a quick change could boost-ing verb tenses, as they are often too vague.must also list several actions that are expected yourbusiness.Instead, consider a more specific statementto help achieve that result.Unfortunately, rebranding is not a quickof the job, such as To help our customers process, so you must think thoroughlymodernize their inventory managementInstead of creating job descriptions, I before making any changes. The mainsystems by increasing sales of existingencourage colleagues and clients to follow goal of your rebrand should be to refreshcustomers by 20% per year through newa practice called writing a scorecard. A your image while retaining the elementsproduct introduction. We would consider thatscorecard has a clear mission for the role. It that initially brought you success. If yourean essential statement of the roles mission,identifies 57 outcomes you expect a person considering rebranding, take ample time towhich is a high-level but specific explanation ofto achieve by a specific date. The outcomes make any decisions. Some companies havewhy the job exists. are a mixture of actions you want the person spent millions of dollars to change things up,to take and the results you expect them to only to go in a direction that didnt sit wellFocusing Only On Actions,achieve. This makes it easy to score whether with consumers. If you make this mistakeNotResultssomeone has achieved the outcomes. Using and dont have the capital to revert to whatSome leaders make the mistake of wordinga scorecard will improve your ability as a worked, your business could be in trouble. their expectations in terms of only actions, notleader to hire and coach people to embody the results. Contact at least 20 existing customersorganizations purpose and take actions that per week and conduct an account reviewachieve results.Dr. Geoff Smart is chairman and founder of ghSMART, a leadership consulting firm that exists to help leaders amplify their positive impact on the world. Dr. Smart and his firm have published multiple New York Times best sellers. He stays active in his community and has advised many government officials.Technology That Works!216-393-24843'