b'The Tech Cumulus July 2022SHINY NEW GADGET OF THE MONTH 8 Tips To Reach TheAirmotoImagine youre drivingTop Of Your Fieldwith your family on vacation in the middle of winter. All of a sudden, the road feels much bumpier, so you pull overIve been consulting business leaders for and get out to check yourwell over 20 years now, and in that time, Ive tires. To your dismay, you discover one of yourworked with some of the brightest minds tires has gone flat. The closest gas station isacross various industries. At ghSMART, we over a couple of miles away, and your sparehave helped many people reach the top of cant handle the adverse conditions. So, whattheir field, and you may be wondering how we should you do? With Airmoto, you never havehelped them. A professor taught me a tactic to worry about this situation. years ago that has helped me reach the top of my field. Now, I enjoy sharing this information Airmoto is a rechargeable compact airwith our clients. Keep a list of your 50 most important pump that provides up to 120 psi. In onlyrelationships and rank them in order10 minutes, you can inflate your cars tiresEssentially, there are three roles in everyof importance.to the proper tire pressure. Airmoto can beprofessionrainmakers, doers and trackers. used to pump up balls, bike tires and evenThe trackers are those who track otherDont do tasks or offer advice if it is truck tires. Its practical, not very heavypeoples work. They play an important role butoutside of your area of expertise. If you and quite affordable. Airmoto is the perfectwill rarely leave a lasting impact on their field.dont deliver great results, you will push addition to any roadside assistance kit. Most people are doers, since they do the workyour clientele away.that is provided to them by someone else. Theyre also important, but they probablyImprove your public speaking skills. On Marketing Automation Toolswont reach the top of the field. Then thereaverage, 95% of professionals are not Every Small Business Needs are the rainmakers. These are the people whoconfident when speaking in public, so the are proactive and go above and beyond to5% who are confident usually shine on a Throughout the pandemic, there have beenachieve results. Rainmakers always push toregular basis.many businesses that seemingly didnt missreach their goals and often reach the top of a step. Some transitioned over to a remotetheir field in the process. Learn how to hire and delegate. You environment flawlessly, and its due in partcant do everything on your own, so you to their use of marketing automation tools.Just being a rainmaker is not enough toneed to surround yourself with a team If you want to prepare your business forleave an impact, though. If you follow you can trust.any situation, you need to automate thethese eight tips, youll be well on your wayfollowing functions: toward success. Price yourself high, but dont get greedy. You know how much your work is worth Appointment booking programs likeGo to the best schools you can whileand you know how much the competition Calendly allow your customers moreachieving the highest grades possible andcharges. For desired results, clients dont flexibility when it comes to establish your technical skills. You dontmind paying a little extra for good work.scheduling meetings. necessarily have to attend the best school possible, but it does help. Mentor others to become rainmakers. Automating e-mail marketing systemsYour team will only grow stronger.can lead to greater lead generation. Spend 20% of your time building relationships. Try to spend a day eachAs a caring and courageous rainmaker, you Customer relationship managementweek learning what concerns are affectingwill rise to the top of your fieldwhile your software will help you support yourcustomers in your industry and workpeers who rest entirely on their technical customers and ensure they aretoward solutions. skills will not.receiving the best possible service.You can also automate customer serviceDr. Geoff Smart is the chairman and founder of ghSMART, a leadership consulting to provide an overall greater customerfirm that exists to help leaders amplify their positive impact on the world. Dr. Smart and his firm have published multiple New York Times best sellers. He stays active in experience with programs like LiveChat. his community and has advised many government officials. Technology That Works!216-393-24843'