b'216-393-2484AlchemyBy Rory SutherlandIn our current society, most people try to conform to what everyone else is doing. This rarely pays off in business, though. When you think about it, some of the most successful companies were born out of irrational ideas. Rory Sutherlands book Alchemy takes an in-depth look at how irrational thinking has allowed some businessesIts Time To Wake Up to get ahead of the curve.From Coke to Red Bull, Sutherland looks atTo The Reality Of Cyber some of the biggest corporations and howSecurity In 2022they got to where they are today. Alchemy is a fascinating and educational read for any small-business owner who is trying to take their business to the next level. All across the world, hackers are targeting andstories made the news because companies exploiting security weaknesses and holdingpaid millions of dollars to regain control of February 2022 data hostage. In May, the Colonial Pipelinetheir data. When a small or mid-size business was hit by a cyber-attack that disrupted fuel(SMB) gets attacked, they cant pay millions of supplies along the East Coast for severaldollars to recover stolen information. Instead, days. The companyand the FBIpaidthese hackers will usually go after customer hackers $4.4 million in Bitcoin to regain controland employee information as well as financial This monthlyof the system. records and statements. When a hacker attacks publicationan SMB, it often ends in the business closing provided courtesyColonial Pipeline was not the only corporationtheir doors for good.of Trent Milliron,that paid hackers an exorbitant amount CEO of Kloud9 IT. of money. The NBA, Kia Motors and JBSThe year 2021 set a record for cyber-attacks, Foods have also been victimized by cyber- and 2022 is shaping out to be no different. If attacks where hackers demanded millions ofyoure a business owner, you need to wake up dollars. CD Projekt RED, a Polish video gameto the reality of cyberthreats and cyber security developer, was also a victim of a cyber-attack,before its too late."Do It Right Thebut since they had backups in place, they never had to pay the demanded ransom. Here are a couple of the best cyberFirst Time" security practices you should put intoWhile these are all big organizations, that doesplace immediately.not mean that small businesses are safe. TheseContinued on Page 2 .Technology That Works!216-393-24841'